An international school in Korea.

The problem

A small marketing team covers admissions, events, publications, social media and staff communications. That means a lot of repetitive writing, and a stack of paid subscriptions that each do one small job.

What I built

1. An agent for each job. Email and CRM automation for follow-ups, and writing agents for articles, video scripts and copy. Before drafting, each one studies what works best for that format and follows it.
2. Social listening. An agent that tracks what parents and the public say about the school on Naver, blogs, Reddit and forums, with a dashboard the team can read in five minutes.
3. Our own tools instead of subscriptions: a page-turning publications viewer, QR codes and short links, newsletters on a free platform, and approvals in Power Automate.
4. Everyday tools for staff: a photo and video converter, a GIF maker and an image resizer, in one staff portal.
5. Screens and calendars: a live dining hall menu board, and a calendar feed into the school's parent portal.

The rule I worked by

AI drafts the writing. People make the visuals. Videos, carousels and posters are made by a person so they stay authentic. AI helps with first drafts of words, and a person checks every one before it goes out.

Results

• Fewer paid subscriptions, with each replaced tool owned by the school.
• First drafts of routine writing in minutes instead of hours.
• The team spends its time on the work that needs a person: events, photos and families.

What it shows

Agents for the repetitive work, your own tools where subscriptions don't earn their cost, and people on everything families actually see.